Business Development Officer

Job Description

Main Duties and Responsibilities
The main duties and responsibilities of the Business Development Officer include, but are not
limited to:
New Business Development & Lead Generation
 Identifying and pursuing new business opportunities for the client’s services.
 Generating leads through outbound calls, field visits, networking, referrals, digital leads,
community outreach, presentations, and partnerships.
 Building and maintaining a strong pipeline of individual, corporate, religious, community,
and institutional prospects.
 Re-engaging dormant prospects and developing referral opportunities.
 Maintaining consistent daily and monthly prospecting activity.
Product & Service Sales
 Promoting and selling our client’s full portfolio of services.
 Understanding product features, benefits, pricing and terms.
 Matching products to customer needs and maximizing cross-selling and bundled sales
opportunities.
 Using only approved pricing, promotional materials and sales processes.
Sales & Pipeline Management
 Achieving monthly, quarterly and annual sales and revenue targets.
 Managing opportunities from initial prospecting through closing and payment.
 Maintaining an accurate and current CRM pipeline.
 Recording leads, calls, meetings, quotations, proposals, follow-ups and sales outcomes.
 Maintaining realistic sales forecasts and sufficient pipeline value to support future targets.
 Identifying stalled or high-risk opportunities and implementing corrective action.
Client Consultation & Relationship Management
 Conducting professional client consultations and presentations.
 Assessing customer needs and recommending appropriate solutions.

 Preparing accurate quotations and sales proposals.
 Professionally addressing customer questions and objections.
 Maintaining strong customer relationships and identifying opportunities for repeat business
and referrals.
 Ensuring customer expectations are accurately documented and communicated to operational
teams.
Corporate, Community & Strategic Business
 Developing relationships with corporations, institutions, churches, associations, community
groups and other potential partners.
 Representing the client at approved expos, community events, corporate events and
promotional activities.
 Conducting field visits and ensuring timely follow-up on all event-generated leads.
CRM, Compliance & Documentation
 Maintaining accurate customer and prospect information in the approved CRM.
 Ensuring sales documentation, agreements, payments, deposits and supporting records are
complete and accurate.
 Maintaining confidentiality and complying with company policies, pricing, approval and
payment procedures.
Market Intelligence & Marketing Support
 Identifying emerging customer needs, market opportunities, competitor activity and product
gaps.
 Providing feedback to Management on customer trends, objections, pricing and campaign
effectiveness.
 Supporting product launches, promotions, campaigns and sales-readiness activities.
Reporting & Accountability
 Submitting required daily, weekly and monthly sales reports.
 Reporting on leads, prospecting activity, meetings, proposals, pipeline value, units sold,
revenue, conversion rates, cross-selling and outstanding opportunities.
 Participating in performance reviews and taking corrective action where targets are not
achieved.

QUALIFICATIONS AND EXPERIENCE
 Bachelor’s degree in Business Management or Administration, Marketing (degree or CIM
equivalent), or any equivalent combination of Sales and Marketing qualifications 
 A minimum of three (3) years’ proven experience as a Business Development Officer, Key
Account Sales/ Manager, Trade Marketing/ Development Officer, or Customer/ Account
Management. 
 A minimum of two (2) years’ experience in handling exports business /international business
 Certification in Professional Sales and/or Project Management will be an asset.
Other Skills/ Knowledge
 Strong sales and business-development skills

 Excellent communication and presentation skills
 Customer-focused and relationship-oriented
 Strong negotiation and closing abilities
 Self-motivated and target-driven
 Effective networking and prospecting skills
 Strong organization and follow-up
 CRM and documentation proficiency
 Commercial awareness and market insight
 Professionalism, integrity and confidentiality
 Ability to work independently and in a team environment
Other Requirements
The ability to travel as needed to meet with clients, explore new markets and attend conferences