A guide to interview preparation for employers

Interview preparation is vital for effectively evaluating candidates, promoting the employer brand, and enhancing candidate experience. It involves crafting questions, understanding candidates, preparing responses, coordinating with interviewers, managing time, and honing selling skills. Proper preparation facilitates better hiring and a streamlined process.

When it comes to interviews, it’s good to ‘be prepared.’ Just like candidates spend time to research the company, interviewers should be ready to evaluate candidates properly and promote their employer brand. Good preparation takes time but it pays off: you’ll evaluate candidate skills more effectively and create a positive candidate experience. In addition, you’re more likely to win over the candidate you’ll eventually want to hire.

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