Josie E. Vargas
About Candidate
The client’s biggest hurdle was poorly optimized listings that failed to attract clicks or convert visitors into buyers. SpectrumBPO brought in an ecommerce listing specialist to perform a deep audit of titles, bullet points, product descriptions, and backend keywords. Instead of stuffing keywords, the specialist rewrote copy to highlight customer benefits while strategically integrating search terms. Enhanced visuals and A+ content further boosted shopper trust. This step alone improved click-through rates by 45% and conversions by 60% within the first two months.