Job Description
Kids in Need of Direction (KIND) is looking for Marketing Officer
Required Qualifications
1. Minimum of an Associate Degree in marketing, communications, project management or a
related field.
2. Experience in a marketing role, preferably in a similar industry.
3. Demonstrated success in developing and implementing marketing strategies and campaigns.
4. Proficiency in using marketing software and tools, such as CRM systems and email
marketing platforms.
5. Familiarity with digital marketing trends and best practices.
6. Excellent computer skills, including knowledge of Microsoft Office Suite.
7. Professional certification in event management or related field is a plus.
8. Excellent written and verbal communication skills.
Required Skills
1. Strong analytical and strategic thinking abilities.
2. Excellent written and verbal communication skills, with the ability to create persuasive and
engaging marketing materials.
3. Proficiency in digital marketing tools and platforms, such as Google Analytics, social media
management tools, and email marketing software.
4. Experience in managing social media platforms and developing social media campaigns.
5. Project management skills would be an asset to meet deadlines, and work effectively under
pressure.
6. Creativity and innovation, with the ability to think outside the box and develop unique
marketing ideas.
7. Strong attention to detail and organizational skills, with the ability to multitask and manage
multiple marketing campaigns simultaneously.
Responsibilities
1. Develop and implement comprehensive marketing strategies to promote the company's
programmes and services.
2. Conduct research to identify trends, and use the findings to refine marketing strategies.
3. Create and execute marketing campaigns across various channels, such as online advertising,
social media, email marketing, and print media.
4. Monitor and analyze the performance of marketing campaigns and make necessary
adjustments to optimize results.
5. Collaborate with the team to develop compelling marketing materials, including website
content, brochures, videos, and social media posts.
6. Support the company's online presence and social media management.
7. Coordinate and attend promotional events, trade shows, and exhibitions to represent the
organisation and promote its programmes and services.
8. Build and maintain relationships with key stakeholders, such as customers, suppliers, and
industry influencers, through effective communication and networking.
9. Stay updated on the latest marketing trends, tools and techniques, and continuously seek
opportunities for innovation and improvement.
10. Prepare reports and presentations to communicate marketing strategies, performance, and
recommendations to the management team.